About Bob’s Mug Coffee

Bob’s Mug Coffee is a high-quality, online, roast-to-order coffee roaster that ships directly to you. Their coffee is simply exceptional and fuel for the soul. Bobby and April Young of Bobs Mug Coffee are remarkable people with hearts of gold and among the most compassionate people we’ve ever meet. Bob’s Mug Coffee proudly supports life-changing wishes for children with critical illnesses with 5% of their quarterly profits donated to Make-A-Wish, simply extraordinary!

What I Provided

In collaboration with Twist Creative Studio, I operated as cinematographer, editor, voiceover talent acquisition, and assistant copy/scriptwriter for multiple short promotional spots highlighting four of the individual flavors they offer. In addition to on-location shooting, we went one step further to shoot elemental b-roll for the various flavors. Behind-the-scenes photos of those shoots can be seen below.

When writing copy for their promotional videos we echoed the brand with lines like, “Bobs Mug Coffee is premium fuel made for those high-octane journeys, wherever they lead, the fire fueling your journeys, however they unfold,” and “encourages two things an adventure should never lack, coffee and company.” We’re proud to have assisted Bobby and April and we hope we inspire you to be one with nature in their brand slogan, “Join the Journey.”

The promotional video campaign continues these ideals through messages that connect the healing powers of nature, the bonding of the human soul, and the relaxation of the aromatic and flavors of a finely roasted coffee. They encourage us to disconnect for a moment and to enjoy the simplicity of the world which surrounds us.