About 2Toms Brewing Co.

2Toms Brewing Company is not your typical trendy craft beer brewery. If you think that all craft beers are the same, then you’ve not tasted a 2Toms. Every brew has been created with specific flavor experiences in mind. From the juice forward style of hazy IPA to the deep chocolate and vanilla layers of a Russian Imperial Stout, 2Toms aims to take your taste buds on a journey with special beers and special ingredients.

It’s not just the beer. It’s the experience. 2Tom’s is a warm, comfortable brewery with a modern appeal. They work hard, they play hard and their patrons do too — that’s what they’re all about. 2Tom’s wants every visit to be an excellent one — one that will leave you wanting more.

What I Provided

In collaboration with Twist Creative Studio, I operated as cinematographer and editor for multiple short promotional spots highlighting the vast variety of flavor experiences they offer. The video to the left was edited by me, and the two videos below were edited by my colleague, Peter Bella.

Our approach to the video promotional campaign was to emphasize the experience that is so important to the 2Toms brand experience. 2Toms assured us that our concept for this campaign was exactly what they expected. Although the experience of their specific flavor experiences in their many one-of-a-kind craft beers is their specialty, it is the whole that matters.

That whole experience is captured in this campaign’s slogan, “Inventive Beers, Adventurous Spirit.” Rather than focusing on their many unique flavor experiences — such as Cereal Killer, Milk & Honey, Watermelon CandyScoop, and so so many others — the spotlight is on their numerous craft beer flavor experiences that seem endless and continue with their inventive adventurous spirit.